FIT STARTS BEFORE THE PATTERN
Fashion doesn’t have a sizing crisis.
It has a fabric crisis.
We’ve been solving the wrong problem.
For decades, fashion has treated “fit” as a sizing issue.
We’ve built charts, scanned bodies, trained algorithms, and filled landfills.
But fit doesn’t fail because of the pattern.
It fails because of the fabric.
When two rolls of “the same” fabric stretch, shrink, or recover differently, every size becomes guesswork.
Every inconsistency ripples through the system:
Pattern → Production → Returns → Waste
“THE PROBLEM ISN’T DIGITAL.
IT’S PHYSICAL, MATERIAL, AND UPSTREAM.”
Fit starts with what touches the body.
TAILR brings data and precision to where fit truly begins, the fabric itself.
By measuring and stabilising performance at the source, we make design predictable, manufacturing reliable, and sustainability real.
$890 BILLION.
That’s how much fashion lost to returns in 2024.
Half were fit-related.
Every inconsistent batch silently erodes trust, margin, and sustainability.
TAILR prevents that by fixing fit before it fails.
Join the ones building fashion on stable ground.
The future of fit belongs to those who control fabric performance, not those who guess at patterns.