Fit Starts Before the Pattern

We built an industry on unstable foundations.

TAILR is here to fix the ground we build on.

The fashion industry has been fitting the wrong problem.

Fit doesn’t start with the body; it starts with the fabric.

Two rolls of the same material can behave like two different worlds.

One stretches, one shrinks, one drapes differently.

Multiply that inconsistency across production, and fit becomes chaos.

Until fabric performance is consistent, every innovation in sizing or AI is just treating the symptom.

At TAILR, we’re building the system that makes fabric predictable so fit, trust, and sustainability can finally follow.

OUR MISSION

Expose the Illusion

Fit tech isn’t fixing the problem; it’s distracting from it.

Reframe Responsibility

Sizing isn’t a design failure. It’s a fabric performance failure.

Create Urgency

Every inconsistent batch erodes profit, trust, and sustainability.

Position Authority

The future of fit belongs to those who control consistency.

Invite the Industry

Join the ones building fashion on stable ground.

Let’s rebuild fashion from the fabric up.

Join The Movement