We keep resizing clothes.
What if we resized the problem?
The world doesn’t have a sizing crisis.
It has a fabric crisis.
For years, we’ve been looking in the wrong direction.
We’ve chased virtual try-ons, body scans, and AI fit prediction.
But none of them address the root cause:
Every roll, every batch, every supplier, a new variable.
And every variation multiplies across millions of garments.
Fabric performance inconsistency.
A single thread can change everything.
One millimetre of stretch.
One fraction of shrinkage.
One unpredictable fabric roll.
Multiply that by global production, and you get billions lost, not because of style or size, but because the material won’t behave the same way twice.
“WE BUILT PRECISION PATTERNS ON UNPREDICTABLE FOUNDATIONS”
From mill to landfill, the chain reaction of inconsistency.
When fabric performance fluctuates, everything downstream breaks:
It’s not just inefficiency, it’s erosion.
Patterns distort, fit fails, returns rise, waste grows.